Cleansing your face properly shouldn't leave it feeling stripped. The aim is to remove makeup, sunscreen, excess oil and everyday residue without causing tightness or irritation. For most skin types, a gentle cleanser used correctly is all you need.
How often should you wash your face?
Evening cleansing is especially important if you wear makeup or sunscreen. In the morning, follow your skin's needs: some people prefer a gentle cleanse, while others are more comfortable with a simple rinse.
How do you choose the right cleanser?
- Dry or sensitive skin: look for a mild formula that cleanses without stripping.
- Combination or oily skin: choose effective cleansing without aiming for that tight, squeaky-clean feeling.
- Long-wear makeup: a makeup remover, cleansing oil or balm can help dissolve it before washing your face.
Do you need to double cleanse?
Not necessarily. Double cleansing can be useful if you wear heavy makeup, water-resistant sunscreen or several products that leave a lasting film. The first step helps dissolve them; the second cleanses the skin.
But if one gentle cleanser removes everything effectively, there's no reason to add a second step.
Is double cleansing suitable for dry or sensitive skin?
It can be, provided both products are gentle and your skin tolerates them well. Dry or sensitive skin doesn't automatically rule out double cleansing. However, if your face feels tight, stings or looks red afterwards, simplify your routine.
Should you cleanse morning and evening?
Not necessarily in the same way. Oily skin may benefit from a gentle morning cleanse, while dry skin may feel better after a simple rinse. In the evening, make sure you remove makeup and sunscreen thoroughly.
Common cleansing mistakes
- scrubbing for too long or using a harsh cleansing brush;
- washing with very hot water;
- combining exfoliation with intensive cleansing on the same day;
- using a product that repeatedly leaves your skin uncomfortable;
- assuming that harsher cleansing will clear acne.
What should you apply after cleansing?
Choose the products your skin actually needs. For a simple step-by-step guide, read our morning and evening skincare routine.





















