Hydrating, purifying, brightening or soothing: a face mask can complement your skincare routine, provided you choose a formula that meets your skin's actual needs. The sensible approach is not to collect masks but to choose the right type and use it at the right time.
What is a face mask for?
A mask is an occasional treatment that usually stays on the skin longer than a serum or cream. Depending on the formula, it can add moisture, absorb excess oil, improve comfort or make skin look more radiant.
It does not replace the essential steps of a routine: gentle cleansing, moisturising and sun protection still come first.
Which mask is best for your skin type?
Dry or dehydrated skin
Look for hydrating and nourishing masks, with cream or gel textures rich in humectants and emollients. The aim is to improve comfort without stripping the skin.
Combination to oily skin
A purifying mask may be useful on areas that become shiny. Clays are often used to absorb excess oil, but there is no need to let the mask dry until it cracks on your face.
Sensitive skin
Choose a short, gentle ingredient list focused on comfort and hydration. If your skin reacts easily, avoid combining several exfoliating, purifying or strongly fragranced treatments on the same day.
Dull complexion
A hydrating or radiance-boosting mask can make skin look fresher. For a regular routine, consistency generally matters more than occasional intensive treatments.
How to apply a face mask properly
- Start with clean skin, with all makeup removed.
- Apply an even layer to the face, avoiding the eye area unless the mask is designed for it.
- Leave it on for the time recommended by the brand.
- Rinse or remove the mask according to its instructions.
- Finish with moisturiser if your skin needs it.
Do you need steam to open your pores before a mask?
No. A lukewarm shower or gentle cleansing is generally enough to prepare your skin. Very hot steam may actually be uncomfortable for sensitive or redness-prone skin.
How often should you use a face mask?
How often you use a mask depends on the formula. Many are intended for occasional use, from once to several times a week, but the manufacturer's instructions should guide you. If your skin becomes drier, redder or uncomfortable, space out the applications.
Can you use different masks at the same time?
'Multi-masking' can be useful if different parts of your face have different needs. For example, you might use a purifying mask on the T-zone and a hydrating one on the cheeks. The key is not to layer several powerful active ingredients unnecessarily.
Face mask and exfoliation: which comes first?
If your skin tolerates exfoliation well, a gentle scrub may be used before certain masks in the same routine. But it is not compulsory. Sensitive skin often feels more comfortable when you separate these steps.
Read our guide to facial exfoliation, explore our facial skincare or browse the Rare Paris range.

















